Every late January, everyone and anyone connected to manufacturing, selling, buying, marketing… and maybe even playing a musical instrument… congragates to Anaheim, CA  for the NAMM show.

Entrance

This is the largest event of its kind. And quite a huge investment for the big players. Logistics alone most be daunting…

NAMM-Logistics1

Once the doors open, more than 100 000 roam the aisles and corridors of this musical version of Alibaba’s cavern. Guitars makers are the lead attraction…

NAMM-Guitar1

Drums are next…

NAMM-Drums

Followed by keybards…

NAMM-Moog1

And pro-audio gear has its little corner…

NAMM-Trident1

So does lighting equipment…

NAMM-Lights

And our favorite industry journalists are at work…

NAMM-Journalists1

All in all, it is not an event for the faint of hearts.
There is no time for small talk. You are your badge and potential sales.
This is business, baby!

It is also quite a fill for ones ears 🙂
When I have access to better bandwith, I will post a 3 minute segment of showfloor audio that I recorded on my iPhone…

Enjoy!